Política de Cookies

Zus\\u00e4tzlich, {{services}} werden auf Grundlage eines berechtigten Interesses geladen.<\\\/span><\\\/pre>\",\"tcfStacksCustomName\":\"Services mit verschiedenen Zwecken au\\u00dferhalb des TCF-Standards\",\"tcfStacksCustomDescription\":\"Services, die Einwilligungen nicht \\u00fcber den TCF-Standard, sondern \\u00fcber andere Technologien teilen. Diese werden nach ihrem Zweck in mehrere Gruppen unterteilt. Einige davon werden aufgrund eines berechtigten Interesses genutzt (z.B. Gefahrenabwehr), andere werden nur mit deiner Einwilligung genutzt. Details zu den einzelnen Gruppen und Zwecken der Services findest du in den individuellen Privatsph\\u00e4re-Einstellungen.\",\"consentForwardingExternalHosts\":\"Your consent is also applicable on {{websites}}.\",\"blockerHeadline\":\"{{name}} aufgrund von Datenschutzeinstellungen blockiert\",\"blockerLinkShowMissing\":\"Alle Dienste anzeigen, denen Sie noch zustimmen m\\u00fcssen\",\"blockerLoadButton\":\"Dienste annehmen und Inhalte laden\",\"blockerAcceptInfo\":\"Durch das Laden der blockierten Inhalte werden Ihre Datenschutzeinstellungen angepasst. Inhalte dieses Dienstes werden zuk\\u00fcnftig nicht mehr blockiert.\",\"stickyHistory\":\"Privacy settings history\",\"stickyRevoke\":\"Revoke consents\",\"stickyRevokeSuccessMessage\":\"You have successfully revoked consent for services with its cookies and personal data processing. The page will be reloaded now!\",\"stickyChange\":\"Change privacy settings\"},\"individualLayout\":{\"inheritDialogMaxWidth\":false,\"dialogMaxWidth\":970,\"inheritBannerMaxWidth\":true,\"bannerMaxWidth\":1980,\"descriptionTextAlign\":\"left\"},\"group\":{\"checkboxBg\":\"#f0f0f0\",\"checkboxBorderWidth\":1,\"checkboxBorderColor\":\"#d2d2d2\",\"checkboxActiveColor\":\"#ffffff\",\"checkboxActiveBg\":\"#15779b\",\"checkboxActiveBorderColor\":\"#11607d\",\"groupInheritBg\":true,\"groupBg\":\"#f4f4f4\",\"groupPadding\":[15,15,15,15],\"groupSpacing\":10,\"groupBorderRadius\":5,\"groupBorderWidth\":1,\"groupBorderColor\":\"#f4f4f4\",\"headlineFontSize\":16,\"headlineFontWeight\":\"normal\",\"headlineFontColor\":\"#2b2b2b\",\"descriptionFontSize\":14,\"descriptionFontColor\":\"#757575\",\"linkColor\":\"#757575\",\"linkHoverColor\":\"#2b2b2b\",\"detailsHideLessRelevant\":true},\"saveButton\":{\"useAcceptAll\":true,\"type\":\"button\",\"padding\":[10,10,10,10],\"bg\":\"#efefef\",\"textAlign\":\"center\",\"fontSize\":18,\"fontColor\":\"#0a0a0a\",\"fontWeight\":\"normal\",\"borderWidth\":0,\"borderColor\":\"#000000\",\"hoverBg\":\"#e8e8e8\",\"hoverFontColor\":\"#000000\",\"hoverBorderColor\":\"#000000\"},\"individualTexts\":{\"headline\":\"Individuelle Datenschutzeinstellungen\",\"description\":\"Wir verwenden auf unserer Website Cookies und \\u00e4hnliche Technologien und verarbeiten dabei personenbezogene Daten von Ihnen (z. B. IP-Adresse), um beispielsweise Inhalte und Anzeigen zu personalisieren, Medien von Drittanbietern einzubinden oder den Verkehr auf unserer Website zu analysieren. Auch durch das Setzen von Cookies k\\u00f6nnen Datenverarbeitungen erfolgen. Diese Daten geben wir an Drittanbieter weiter, die wir in den Datenschutzeinstellungen benennen.

Die Datenverarbeitung kann mit Ihrer Einwilligung oder aufgrund eines berechtigten Interesses erfolgen, dem Sie in den Datenschutzeinstellungen widersprechen k\\u00f6nnen. Sie haben das Recht, die Einwilligung zu widerrufen oder zu einem sp\\u00e4teren Zeitpunkt zu \\u00e4ndern. Dieser Widerruf wirkt sofort, hat jedoch keine Auswirkungen auf bereits verarbeitete Daten. Weitere Informationen zur Verwendung Ihrer Daten finden Sie in unserer {{privacyPolicy}}privacy policy{{\\\/privacyPolicy}}.

Nachfolgend finden Sie eine \\u00dcbersicht aller von dieser Website genutzten Dienste. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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A sua atividade neste servi\\u00e7o pode ajudar a desenvolver e melhorar produtos e servi\\u00e7os.\",\"purposes\":[2,3,4,5,6,7,8,9,10,11],\"specialFeatures\":[]},\"1\":{\"id\":1,\"name\":\"Dados de geolocaliza\\u00e7\\u00e3o precisos e identifica\\u00e7\\u00e3o atrav\\u00e9s da procura de dispositivos\",\"description\":\"Podem ser utilizados dados de geolocaliza\\u00e7\\u00e3o precisos e informa\\u00e7\\u00f5es sobre as caracter\\u00edsticas do dispositivo.\",\"purposes\":[],\"specialFeatures\":[1,2]}},\"purposes\":{\"1\":{\"id\":1,\"name\":\"Armazenar e\\\/ou aceder a informa\\u00e7\\u00f5es num dispositivo\",\"description\":\"Cookies, identificadores de dispositivos ou identificadores online semelhantes (por exemplo, identificadores baseados em in\\u00edcio de sess\\u00e3o, identificadores atribu\\u00eddos aleatoriamente, identificadores baseados na rede) juntamente com outras informa\\u00e7\\u00f5es (por exemplo, tipo de navegador e informa\\u00e7\\u00f5es, idioma, tamanho do ecr\\u00e3, tecnologias suportadas, etc.) podem ser armazenados ou lidos no seu dispositivo para reconhec\\u00ea-lo sempre que se ligar a uma aplica\\u00e7\\u00e3o ou a um site, para uma ou v\\u00e1rias das finalidades aqui apresentadas.\",\"illustrations\":[\"A maioria das finalidades explicadas no presente aviso depende do armazenamento ou acesso a informa\\u00e7\\u00f5es do seu dispositivo quando utiliza uma aplica\\u00e7\\u00e3o ou visita um site. Por exemplo, um fornecedor ou editor pode ter de armazenar um cookie no seu dispositivo durante a sua primeira visita a um site, para poder reconhecer o seu dispositivo durante as suas pr\\u00f3ximas visitas (ao aceder a este cookie sempre).\"]},\"2\":{\"id\":2,\"name\":\"Utilizar dados limitados para selecionar publicidade\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se em dados limitados, tais como o site ou a aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou o conte\\u00fado com que est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um an\\u00fancio lhe \\u00e9 apresentado).\",\"illustrations\":[\"Um fabricante de autom\\u00f3veis quer promover os respetivos ve\\u00edculos el\\u00e9tricos junto de utilizadores ambientalmente conscientes que vivem na cidade ap\\u00f3s o hor\\u00e1rio de expediente. A publicidade \\u00e9 apresentada numa p\\u00e1gina com conte\\u00fados relacionados (como um artigo sobre a\\u00e7\\u00f5es para combater as altera\\u00e7\\u00f5es clim\\u00e1ticas) ap\\u00f3s as 18h30, a utilizadores cuja localiza\\u00e7\\u00e3o n\\u00e3o precisa sugere estarem numa zona urbana.\",\"Um grande produtor de tintas de aguarelas pretende realizar uma campanha publicit\\u00e1ria online para a sua mais recente gama de aguarelas, diversificando o seu p\\u00fablico para chegar ao maior n\\u00famero poss\\u00edvel de artistas amadores e profissionais e evitando mostrar o an\\u00fancio ao lado de conte\\u00fados incompat\\u00edveis (por exemplo, artigos sobre como pintar a sua casa). O n\\u00famero de vezes que o an\\u00fancio lhe foi apresentado \\u00e9 detetado e limitado, para evitar que seja apresentado com demasiada frequ\\u00eancia.\"]},\"3\":{\"id\":3,\"name\":\"Criar perfis para publicidade personalizada\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (tais como formul\\u00e1rios que envia, conte\\u00fados que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (por exemplo, informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o e outros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar publicidade que pare\\u00e7a mais relevante com base nos seus poss\\u00edveis interesses, por esta e outras entidades.\",\"illustrations\":[\"Se ler v\\u00e1rios artigos sobre quais os melhores acess\\u00f3rios para bicicletas dispon\\u00edveis para comprar, esta informa\\u00e7\\u00e3o pode ser usada para criar um perfil sobre o seu interesse em acess\\u00f3rios para bicicletas. Esse perfil pode ser utilizado ou melhorado mais tarde, no mesmo site ou aplica\\u00e7\\u00e3o, ou num(a) diferente, para lhe apresentar publicidade relativa a uma marca espec\\u00edfica de acess\\u00f3rios para bicicletas. Se tamb\\u00e9m consultar um configurador para um ve\\u00edculo no site de um fabricante de autom\\u00f3veis de luxo, esta informa\\u00e7\\u00e3o pode ser combinada com o seu interesse em bicicletas para aperfei\\u00e7oar o seu perfil e partir do princ\\u00edpio de que est\\u00e1 interessado em equipamento de ciclismo de luxo.\",\"Uma empresa de vestu\\u00e1rio pretende promover a nova linha de roupa de beb\\u00e9 topo de gama. Entra em contacto com uma ag\\u00eancia que tem uma rede de clientes que, por sua vez, t\\u00eam clientes com rendimentos elevados (como grandes redes de supermercados) e pede \\u00e0 ag\\u00eancia para criar perfis de jovens pais ou casais relativamente aos quais se possa partir do princ\\u00edpio de que s\\u00e3o abastados e t\\u00eam um novo filho, para serem usados posteriormente para apresentar publicidade em aplica\\u00e7\\u00f5es parceiras com base nesses perfis.\"]},\"4\":{\"id\":4,\"name\":\"Utilizar perfis para selecionar publicidade personalizada\",\"description\":\"A publicidade que lhe \\u00e9 apresentada neste servi\\u00e7o pode basear-se nos seus perfis de publicidade, que podem refletir a sua atividade neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es (como os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais.\",\"illustrations\":[\"Um retalhista online quer publicitar uma venda limitada de cal\\u00e7ado de corrida. Pretende direcionar a publicidade para utilizadores que viram anteriormente cal\\u00e7ado de corrida na aplica\\u00e7\\u00e3o m\\u00f3vel. Podem ser utilizadas tecnologias de controlo para reconhecer que utilizou anteriormente a aplica\\u00e7\\u00e3o m\\u00f3vel para consultar cal\\u00e7ado de corrida, para lhe apresentar o an\\u00fancio correspondente na aplica\\u00e7\\u00e3o.\",\"Um perfil criado para publicidade personalizada em rela\\u00e7\\u00e3o a uma pessoa que tenha procurado acess\\u00f3rios para bicicletas num site pode ser usado para apresentar o an\\u00fancio relevante para acess\\u00f3rios para bicicletas numa aplica\\u00e7\\u00e3o m\\u00f3vel de outra organiza\\u00e7\\u00e3o.\"]},\"5\":{\"id\":5,\"name\":\"Criar perfis para personalizar conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o (por exemplo, formul\\u00e1rios que envia, conte\\u00fados n\\u00e3o publicit\\u00e1rios que visualiza) podem ser armazenadas e combinadas com outras informa\\u00e7\\u00f5es sobre si (tais como informa\\u00e7\\u00f5es sobre a sua atividade anterior neste servi\\u00e7o ou noutros sites ou aplica\\u00e7\\u00f5es) ou utilizadores semelhantes. Isto \\u00e9 ent\\u00e3o utilizado para criar ou melhorar um perfil sobre si (que pode incluir, por exemplo, poss\\u00edveis interesses e aspetos pessoais). O seu perfil pode ser utilizado (tamb\\u00e9m mais tarde) para apresentar conte\\u00fados que pare\\u00e7am mais relevantes com base nos seus poss\\u00edveis interesses, como por exemplo, adaptando a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que seja ainda mais f\\u00e1cil para si encontrar conte\\u00fados que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea v\\u00e1rios artigos sobre como construir uma casa na \\u00e1rvore numa plataforma de redes sociais. Estas informa\\u00e7\\u00f5es podem ser adicionadas a um perfil para assinalar o seu interesse em conte\\u00fados relacionados com o exterior, bem como guias \\u201cfa\\u00e7a voc\\u00ea mesmo\\u201d (com o objetivo de permitir a personaliza\\u00e7\\u00e3o de conte\\u00fados, para que, por exemplo, lhe sejam apresentadas mais publica\\u00e7\\u00f5es em blogues e artigos sobre casas nas \\u00e1rvores e cabanas de madeira no futuro).\",\"Viu tr\\u00eas v\\u00eddeos sobre explora\\u00e7\\u00e3o espacial em diferentes aplica\\u00e7\\u00f5es de TV. Uma plataforma noticiosa n\\u00e3o relacionada, com a qual n\\u00e3o teve contacto, constr\\u00f3i um perfil baseado nesse comportamento de visualiza\\u00e7\\u00e3o, marcando a explora\\u00e7\\u00e3o espacial como um tema de poss\\u00edvel interesse para outros v\\u00eddeos.\"]},\"6\":{\"id\":6,\"name\":\"Utilizar perfis para selecionar conte\\u00fados personalizados\",\"description\":\"Os conte\\u00fados, que lhe s\\u00e3o apresentados neste servi\\u00e7o, podem basear-se nos seus perfis de personaliza\\u00e7\\u00e3o de conte\\u00fados, que podem refletir a sua atividade neste ou noutros servi\\u00e7os (por exemplo, os formul\\u00e1rios que envia, os conte\\u00fados que visualiza), poss\\u00edveis interesses e aspetos pessoais. Isto pode, por exemplo, ser utilizado para adaptar a ordem pela qual os conte\\u00fados lhe s\\u00e3o apresentados, para que lhe seja ainda mais f\\u00e1cil encontrar conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que correspondam aos seus interesses.\",\"illustrations\":[\"L\\u00ea artigos sobre comida vegetariana numa plataforma de redes sociais e depois utiliza a aplica\\u00e7\\u00e3o de culin\\u00e1ria de uma empresa n\\u00e3o relacionada. O perfil criado sobre si na plataforma de redes sociais ser\\u00e1 utilizado para lhe apresentar receitas vegetarianas no ecr\\u00e3 de boas-vindas da aplica\\u00e7\\u00e3o de culin\\u00e1ria.\",\"Viu tr\\u00eas v\\u00eddeos sobre remo em diferentes sites. Uma plataforma de partilha de v\\u00eddeos n\\u00e3o relacionada recomendar\\u00e1 cinco outros v\\u00eddeos sobre remo que podem ser do seu interesse quando usa a sua aplica\\u00e7\\u00e3o de TV, com base num perfil criado sobre si quando visitou esses diferentes sites para ver v\\u00eddeos online.\"]},\"7\":{\"id\":7,\"name\":\"Medir o desempenho da publicidade\",\"description\":\"As informa\\u00e7\\u00f5es relativas \\u00e0 publicidade que lhe \\u00e9 apresentada e \\u00e0 forma como interage com a mesma podem ser utilizadas para determinar qu\\u00e3o bem um an\\u00fancio funcionou para si ou para outros utilizadores e se os objetivos da publicidade foram alcan\\u00e7ados. Por exemplo, se viu um an\\u00fancio, se clicou nele, se esse an\\u00fancio o levou a comprar um produto ou a visitar um site, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia das campanhas publicit\\u00e1rias.\",\"illustrations\":[\"Clicou num an\\u00fancio sobre um desconto da \\u201cBlack Friday\\u201d por uma loja online no site de um editor e comprou um produto. O seu clique ser\\u00e1 associado a esta compra. A sua intera\\u00e7\\u00e3o e a de outros utilizadores ser\\u00e3o medidas para saber quantos cliques no an\\u00fancio levaram a uma compra.\",\"\\u00c9 uma das poucas pessoas a ter clicado num an\\u00fancio sobre um desconto para assinalar o \\u201cdia de agradecimento internacional\\u201d por uma loja de presentes online na aplica\\u00e7\\u00e3o de um editor. O editor pretende ter relat\\u00f3rios para compreender com que frequ\\u00eancia um an\\u00fancio espec\\u00edfico colocado na aplica\\u00e7\\u00e3o, e nomeadamente o an\\u00fancio do \\u201cdia de agradecimento internacional\\u201d, foi visualizado ou clicado por si e por outros utilizadores, para ajudar o editor e respetivos parceiros (tais como ag\\u00eancias) a otimizar a coloca\\u00e7\\u00e3o de an\\u00fancios.\"]},\"8\":{\"id\":8,\"name\":\"Medir o desempenho dos conte\\u00fados\",\"description\":\"As informa\\u00e7\\u00f5es relativas a que conte\\u00fados lhe s\\u00e3o apresentados e \\u00e0 forma como interage com os mesmos podem ser utilizadas para determinar se os conte\\u00fados (n\\u00e3o publicit\\u00e1rios), por exemplo, chegaram ao p\\u00fablico-alvo e corresponderam aos respetivos interesses. Por exemplo, se leu um artigo, viu um v\\u00eddeo, ouviu um podcast ou viu uma descri\\u00e7\\u00e3o de um produto, quanto tempo passou neste servi\\u00e7o e nas p\\u00e1ginas Web que visita, etc. Isto \\u00e9 muito \\u00fatil para compreender a relev\\u00e2ncia dos conte\\u00fados (n\\u00e3o publicit\\u00e1rios) que lhe s\\u00e3o mostrados.\",\"illustrations\":[\"Leu uma publica\\u00e7\\u00e3o de um blogue sobre caminhadas, numa aplica\\u00e7\\u00e3o m\\u00f3vel de um editor e seguiu uma liga\\u00e7\\u00e3o para uma publica\\u00e7\\u00e3o recomendada e relacionada. As suas intera\\u00e7\\u00f5es ser\\u00e3o registadas como demonstrando que a publica\\u00e7\\u00e3o inicial sobre caminhadas foi \\u00fatil para si e que foi bem-sucedida em suscitar o seu interesse pela publica\\u00e7\\u00e3o relacionada. Isto ser\\u00e1 medido para saber se devem ser produzidas mais publica\\u00e7\\u00f5es sobre caminhadas no futuro e onde coloc\\u00e1-las no ecr\\u00e3 inicial da aplica\\u00e7\\u00e3o m\\u00f3vel.\",\"Foi-lhe apresentado um v\\u00eddeo sobre tend\\u00eancias de moda, mas voc\\u00ea e v\\u00e1rios outros utilizadores deixaram de ver ap\\u00f3s 30 segundos. Esta informa\\u00e7\\u00e3o \\u00e9 ent\\u00e3o utilizada para avaliar a dura\\u00e7\\u00e3o adequada de v\\u00eddeos futuros sobre tend\\u00eancias de moda.\"]},\"9\":{\"id\":9,\"name\":\"Compreender os p\\u00fablicos atrav\\u00e9s de estat\\u00edsticas ou combina\\u00e7\\u00f5es de dados de diferentes fontes\",\"description\":\"Os relat\\u00f3rios podem ser gerados com base na combina\\u00e7\\u00e3o de conjuntos de dados (como perfis de utilizadores, estat\\u00edsticas, pesquisa de mercado, dados anal\\u00edticos) relativos \\u00e0s suas intera\\u00e7\\u00f5es e \\u00e0s de outros utilizadores com conte\\u00fados publicit\\u00e1rios ou (n\\u00e3o publicit\\u00e1rios) para identificar caracter\\u00edsticas comuns (por exemplo, para determinar que p\\u00fablicos-alvo s\\u00e3o mais recetivos a uma campanha publicit\\u00e1ria ou a determinados conte\\u00fados).\",\"illustrations\":[\"O propriet\\u00e1rio de uma livraria online quer relat\\u00f3rios comerciais que mostrem a propor\\u00e7\\u00e3o de visitantes que consultaram e sa\\u00edram do seu site sem comprar, ou consultaram e compraram a \\u00faltima autobiografia de celebridades do m\\u00eas, bem como a idade m\\u00e9dia e a distribui\\u00e7\\u00e3o entre visitantes masculinos\\\/femininos de cada categoria. Os dados relacionados com a sua navega\\u00e7\\u00e3o no respetivo site as suas caracter\\u00edsticas pessoais s\\u00e3o ent\\u00e3o utilizados e combinados com outros dados para produzir estas estat\\u00edsticas.\",\"Um anunciante quer entender melhor o tipo de p\\u00fablico que interage com os seus an\\u00fancios. Solicita a um instituto de pesquisa que compare as caracter\\u00edsticas dos utilizadores que interagiram com o an\\u00fancio com atributos t\\u00edpicos de utilizadores de plataformas semelhantes, em diferentes dispositivos. Esta compara\\u00e7\\u00e3o revela ao anunciante que o p\\u00fablico dos seus an\\u00fancios est\\u00e1 a aceder aos mesmos sobretudo atrav\\u00e9s de dispositivos m\\u00f3veis e provavelmente est\\u00e1 na faixa et\\u00e1ria dos 45 aos 60 anos.\"]},\"10\":{\"id\":10,\"name\":\"Desenvolver e melhorar servi\\u00e7os\",\"description\":\"As informa\\u00e7\\u00f5es sobre a sua atividade neste servi\\u00e7o, como a sua intera\\u00e7\\u00e3o com an\\u00fancios ou conte\\u00fados, podem ser muito \\u00fateis para melhorar produtos e servi\\u00e7os e para desenvolver novos produtos e servi\\u00e7os com base nas intera\\u00e7\\u00f5es do utilizador, o tipo de p\\u00fablico, etc. Esta finalidade espec\\u00edfica n\\u00e3o inclui o desenvolvimento ou melhoria de perfis e identificadores de utilizadores.\",\"illustrations\":[\"Uma plataforma tecnol\\u00f3gica que trabalha com um fornecedor de redes sociais nota um crescimento nos utilizadores de aplica\\u00e7\\u00f5es m\\u00f3veis e v\\u00ea, com base nos respetivos perfis, que muitos deles est\\u00e3o a utilizar liga\\u00e7\\u00f5es m\\u00f3veis. Utiliza uma nova tecnologia para apresentar an\\u00fancios que s\\u00e3o formatados para dispositivos m\\u00f3veis com largura de banda reduzida, para melhorar o desempenho.\",\"Um anunciante procura uma forma de apresentar an\\u00fancios num novo tipo de dispositivo para consumidores. Recolhe informa\\u00e7\\u00f5es relativas \\u00e0 forma como os utilizadores interagem com este novo tipo de dispositivo para determinar se pode desenvolver um novo mecanismo para apresentar publicidade neste tipo de dispositivo.\"]},\"11\":{\"id\":11,\"name\":\"Utilizar dados limitados para selecionar conte\\u00fados\",\"description\":\"Os conte\\u00fados que lhe s\\u00e3o apresentados neste servi\\u00e7o podem basear-se em dados limitados, tais como o site ou aplica\\u00e7\\u00e3o que est\\u00e1 a utilizar, a sua localiza\\u00e7\\u00e3o n\\u00e3o precisa, o seu tipo de dispositivo ou com que conte\\u00fado est\\u00e1 (ou esteve) a interagir (por exemplo, para limitar o n\\u00famero de vezes que um v\\u00eddeo ou um artigo lhe s\\u00e3o apresentados).\",\"illustrations\":[\"Uma revista de viagens publicou um artigo no seu site sobre os novos cursos online propostos por uma escola de l\\u00ednguas, para melhorar as experi\\u00eancias de viagem no estrangeiro. As publica\\u00e7\\u00f5es do blogue da escola s\\u00e3o inseridas diretamente na parte inferior da p\\u00e1gina e selecionadas com base na sua localiza\\u00e7\\u00e3o n\\u00e3o precisa (por exemplo, publica\\u00e7\\u00f5es do blogue que explicam o curr\\u00edculo do curso para idiomas diferentes do idioma do pa\\u00eds em que est\\u00e1 localizado).\",\"Uma aplica\\u00e7\\u00e3o m\\u00f3vel de not\\u00edcias desportivas iniciou uma nova sec\\u00e7\\u00e3o de artigos que abordam os jogos de futebol mais recentes. Cada artigo inclui v\\u00eddeos alojados por uma plataforma de streaming distinta, que mostram os destaques de cada jogo. Se avan\\u00e7ar num v\\u00eddeo, esta informa\\u00e7\\u00e3o pode ser utilizada para selecionar um v\\u00eddeo mais curto para reproduzir a seguir.\"]}},\"specialPurposes\":{\"1\":{\"id\":1,\"name\":\"Garantir a seguran\\u00e7a, evitar e detectar a fraude, e corrigir erros\",\"description\":\"Os seus dados podem ser utilizados para monitorizar e prevenir atividades incomuns e possivelmente fraudulentas (por exemplo, no que se refere \\u00e0 publicidade, cliques em an\\u00fancios por \\u201cbots\\u201d) e garantir que os sistemas e processos funcionam de forma adequada e segura. Tamb\\u00e9m podem ser utilizados para corrigir quaisquer problemas que o utilizador, o editor ou o anunciante possam encontrar no \\u00e2mbito da disponibiliza\\u00e7\\u00e3o de conte\\u00fados e an\\u00fancios e na sua intera\\u00e7\\u00e3o com os mesmos.\",\"illustrations\":[\"Um intermedi\\u00e1rio de publicidade apresenta an\\u00fancios de v\\u00e1rios anunciantes \\u00e0 sua rede de sites parceiros. 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